Must-haves for an Enterprise Customer Data Platform

Top Ten Checklist for an Enterprise Customer Data Platform

The explosion of customer data has created many opportunities to adapt your business to meet the needs of your customers. This checklist gives you the top ten must-haves for an Enterprise Customer Data Platform.

A few big players, such as Amazon, Uber and Netflix, who have successfully harnessed customer data are outperforming in their ability to deliver a great customer experience, faster and cheaper. The gap between those who have achieved a data driven, customer-centric business and those have not is growing rapidly. The tricky part to closing that gap is unifying your data from disparate silos in a way that is relevant, timely and actionable. An enterprise customer data platform (CDP) solves your customer data problem so you can focus on your business.

Here are the top ten must-haves for an Enterprise Customer Data Platform. Look for these key capabilities when selecting an enterprise customer data platform that will empower you to gain valuable insights in order to better know your customers, engage in meaningful ways along the entire customer journey and measure your success.

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“Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company. Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company.”

JOHNNY KAMEL

Digital Analytics Lead

“Treasure data has great flexibility when it comes to schemas, we can load new data sources with minimum engineering time. This has a huge impact when it comes to building new processes. The engineering team can accomplish so much more work with fewer resources.”

JEAN-MICHEL CABRERA

Game Analytics - Business Intelligence Architect/Developer

“Treasure Data has allowed our team to make data-driven decisions for product enhancements. Mining data efficiently means the difference between spending time on projects we know our users will want vs. hoping we deliver. ”

NADENE EVANS

SEO Manager

“Treasure Data has provided an immediate positive impact on seeing the details of the business, without having to aggregate multiple spreadsheets and use pivot tables.”

MARK CHILES

Chief Digital Officer/SVP, Digital