Top Ten Checklist for an Enterprise Customer Data Platform

The explosion of customer data has created many opportunities to adapt your business to meet the needs of your customers. This checklist gives you the top ten must-haves for an Enterprise Customer Data Platform.

Customer Data Platform

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A few big players, such as Amazon, Uber and Netflix, who have successfully harnessed customer data are outperforming in their ability to deliver a great customer experience, faster and cheaper. The gap between those who have achieved a data driven, customer-centric business and those have not is growing rapidly. The tricky part to closing that gap is unifying your data from disparate silos in a way that is relevant, timely and actionable. An enterprise customer data platform (CDP) solves your customer data problem so you can focus on your business.

Here are the top ten must-haves for an Enterprise Customer Data Platform. Look for these key capabilities when selecting an enterprise customer data platform that will empower you to gain valuable insights in order to better know your customers, engage in meaningful ways along the entire customer journey and measure your success.