Asian Paints’ Digital Transformation Led by CDP

All You Need to Know about Vision, Success and Learnings with a Customer Data Platform

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Asian Paints is the third largest paint company in Asia, serving consumers in more than 60 countries. Beyond paints, Asian Paints has been on an ambitious growth strategy to become a premier home decor brand. Deepak Bhosale, GM of Asian Paints, will share his vision, success and learnings from this journey, including their approach to:

  • Engineering seamless, contextual and personalized experiences (physical and digital)
  • Digital disruption and creating the competitive differentiator
  • CDP powering the digital strategy

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