Convert First-Party Data into Growth

Are anonymous visitors slowing your growth? Transform unknown traffic into valuable first-party data with Treasure Data Customer Data Platform (CDP). Reduce acquisition costs, improve customer loyalty, and deliver personalized experiences that drive engagement.
Convert First-Party Data into Growth

Data challenges leaves CPG brands unable to realize full ROI

Flying blind without first-party data, your marketing efforts miss the mark. Lacking robust customer insights, you’re failing to connect with ideal customers and wasting resources.

Global presence turns into local headaches without efficient strategies to tap into new markets, customer segments, and data governance, leaving you stuck juggling disparate systems and inconsistent customer experiences.

The black hole of ad spend swallows resources without a trace. Without clear visibility, ad optimization becomes a guessing game, leaving potential ROI on the table.

Meet Treasure Data, your customer data problem-solver

Unify data, boost sales

Harness an AI-powered CPG CDP to cut acquisition costs by as much as 88%.

Ways to improve customer acquisition with our CDP:
  • Unify data for targeted recommendations
  • Personalize offers to boost conversions
  • Optimize journeys to capture more leadsList item

Improve operational efficiency

Grow across the globe with privacy compliance covered.

Ways to efficiently scale with our CDP:
  • Precise prospecting across paid media platforms
  • Automate real-time customer journeys based on live behavior
  • Facilitate secure, permissioned data collaboration

Optimize marketing ROI and ROAS

Turn unknown customers into known high-value buyers for unparalleled ROAS.

Ways to increase ROAS with our CDP
  • Target ads precisely to boost conversions and focus on high-value buyers
  • Optimize discounts by identifying customers who’ll buy without promotions
  • Use data-driven insights to refine strategies and allocate budget wisely
Top 22 CDP Use Cases for CPG

Cheatsheet

Top 22 CDP Use Cases for CPG

Treasure Data is our center of marketing…our key to how we’ll live in a cookieless world, in an even more digital environment, and still connect with our consumers.”

Luiz Gama, Senior Global Martech Manager, Anheuser-Busch InBev

Luiz Gama

Senior Global Martech Manager

Anheuser-Busch InBev

Beloved by top CPG brands and manufacturers

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CPG brands’ secret sauce for growth

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Nestlé turns customer data into a company-wide asset

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Fortune 500 CPG brand future-proofs with a CDP

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Team up with the CDP named a Leader by Gartner, Forrester, and IDC