A marketer’s guide to identity resolution

Recognizing Your Customers as Individuals

Identity resolution is a systematic method used to untangle the complex web of customer interactions that happen daily across your marketing channels. It acts as a digital detective, piecing together information from all of your data sources to connect the dots between relationships that may or may not appear obvious.

For example, your customer named Joe Smith can be identified in five different ways—via an email address in a marketing database, a web cookie, a street address, an email address in a support database, and a member ID from a third-party partner program. With a robust customer identity resolution, your solution should be able to track Joe Smith as he interacts across his devices and your platforms, resulting in a single, unified profile that includes all of his attributes (contact info, demographic info, etc.) and his entire transactional and behavioral history.

The power of a singular and complete view of every customer no matter the marketing channel is now harnessed in one system—your Customer Data Platform.

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Download this guide to learn how Arm Treasure Data helps you:

  • Develop a “golden customer record” that can be used across your company
  • Use the results of identity resolution to optimize personalization
  • Create the right process for your business by using all methods of identity resolution
  • Drive marketing results for greater business impact
Identity Resolution Gets Results—Global Beverage Leader Improves Marketing Efficiency

One of the world’s largest beer companies wanted to reduce its marketing and advertising spend—and generate more than $100 billion in revenue—by transforming its approach to personalized, micro-segmented marketing on a massive scale. The first thing Treasure Data did was clean up millions of incomplete and duplicate customer profiles and consolidate data from nine different systems and 110 websites. With complete, detailed consumer profiles and granular segments for creating personalized ads, emails, and instant messages, the company was on track to meeting its desired conversion rates and cutting its advertising costs by 36 percent.

Download this guide today and find out how you can optimize your data-driven marketing campaigns.