Overcome attribution challenges and understand the true value of your campaign investments

The Data-Driven Marketer’s Guide to Multi-Touch Attribution

Learn how to build and execute multi-touch attribution models

Marketers need to know their true return on investment tied to campaign touch points. This means that B2B and B2C campaign analytics need to show credit for the marketing touches that led to conversions and sales. Multi-touch attribution is a flexible attribution model that allows marketers to assign credit amongst interactions and get true performance insight.

Frustrated by the limitations of your current attribution model? In a multi-channel, multi-touch world, a single attribution model is not enough.

B2C and B2B marketers need to know the return on marketing investment (ROMI) for each touchpoint throughout every campaign. Multi-touch attribution is a flexible attribution model that allows marketers to assign credit amongst interactions to get true performance insight.

No single attribution model fits every marketer’s needs. With that in mind, this guide includes:

  • The basics of what multi-touch attribution is and why it is important
  • Templates for multiple attribution models, including custom attribution
  • Workflows to ease error handling and reduce end-to-end latency

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