Harness the Power of Predictive Analytics to Boost Marketing Results

The Data-Driven Marketer’s Guide to Predictive Analytics

Know what your customers will do next

How we understand human behavior is changing, and predictive analytics—the use of data, algorithms, and machine learning to predict future behavior—is helping companies delight consumers, reduce churn and deepen loyalty with perfectly tailored experiences.

In the Data-Driven Marketer’s Guide to Predictive Analytics, you’ll learn how predictive analytics help marketers:

  • Identify customers likely to churn
  • Make cross-sell and upsell recommendations
  • Predict maintenance and quality fulfillment with IoT monitoring
  • Predict features for product development
  • Forecast inventory and determine pricing
  • Calculate risk

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