How CPGs Get the Customer Data They Need to Compete

Winning with DTC—How CDPs Turbocharge Data in Direct-to-Consumer Relationships

As consumers continue to shift to online shopping—a trend accelerated by widespread mandates to shelter-in-place—agile consumer packaged goods (CPG) companies are moving to court consumers directly.

But how can CPG companies successfully encourage consumers to shop directly with them instead of through a third-party retailer?

And what technology do CPG companies need to integrate and manage consumer data at the scale, volume, and level of granularity required to succeed at a direct-to-consumer business model?

Food Dive’s recent report, “Winning with DTC,” explores the rapidly changing landscape of the CPG industry, which has been impacted by increases in online shopping, the “new normal” of 2020, and a lack of access to third-party consumer data.

This ebook is a must-read for CPG brand managers and marketers. You’ll learn:

  • How to create a direct relationship with your consumers—fast!
  • The data you need to collect to gain valuable insights
  • How the DTC channel fits into your overall business strategy

Don’t miss this timely report. Download “Winning with DTC” today.

Get your free copy