The CDP Institute Explains CDPs and DMPs

CDP vs. DMP: What’s the Difference and Which Meets YOUR Needs Best?

Is a CDP or DMP Better for These 5 Marketing Applications?

The CDP Institute explains the differences between CDPs vs. DMPs how each works, and which is best for a variety of marketing use cases and applications.

Easy-to-understand charts show which is best for your marketing and strategic needs, including:

  • Retargeting
  • New customer prospecting and new customer acquisition
  • CRM integration
  • Personalized product recommendations
  • Back-in-stock recommendations

Don’t end up with the wrong marketing technology for your organization’s needs! Get this free report to make the right choice between a CDP or DMP.

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