Want actionable omnichannel insights?
Customers don’t usually buy a product the first time they hear about or see it. In fact, today’s digitally-empowered customer is likely to compare prices on their smart phone than to make an in-store impulse buy. To compete in retail today, you’ve got to be two steps ahead of the Amazons that are out to eat your lunch.
Even if you have the data, connecting the dots of the omnichannel customer journey can be a challenge. Most platforms are good at tracking aggregate data, but when it comes to tracking point-to-point purchasing patterns of individual consumers, not so much.
That’s why, increasingly, retailers are turning to Customer Data Platforms like Treasure Data. Treasure Data automatically unifies online, in-store, IoT, supply chain and mobile application customer data, makes each customer uniquely identifiable, and makes it easy to activate your data, for omnichannel retail analytics you can actually use. See how Treasure Data helps retailer Stripe drive top line revenue as well as more intelligently manage their inventory.
Treasure Data lets you:
- Use purchase data to predict customer preferences
- Score touchpoints according to their likelihood to influence a sale
- Use inventory tracking to trigger online-to-offline promotions
If so, we’d like to invite you to find out more about Treasure Data’s Retail CDP Solution. Treasure Data is a Customer Data Platform that connects and unifies customer data from any source and gives you tools to activate your data through advanced analytics, machine learning and workflow automation.
It’s like plugging a cutting-edge team of data engineers into your enterprise. The Treasure Data CDP, with over a hundred easy-to-use data connectors, integrates easily with your CRM, SaaS, marketing automation, email, sales operations, loyalty and BI tools for activation, prediction, journey orchestration and omnichannel analytics.
To learn more, request a demo to see how the Treasure Data CDP can improve your retail marketing results!