New disruptors—both inside and outside the automotive industry—are reshaping consumer and mobility behaviors. The result is a threat to automakers and traditional dealerships, with less overall consumer interest in vehicle ownership and more ways to get from Point A to Point B.
In this paper, we’ve outlined five key actions to help OEMs and dealers leverage customer data together to better deliver profitable, loyalty-building customer experiences. You’ll learn how to:
“To retain what remains of dealer loyalty and brand affinity, dealers and OEMs must holistically know their customers, beyond simple transactional sales and service insights,” says Tim Hayden, president of Brain+Trust Partners.
Fueled with a complete understanding of your current customers, prospects, and consumers, you’ll be able to maneuver the obstacles disrupting the automotive industry.