Identity resolution acts as a digital detective, piecing together information from all of your data sources and connecting the dots between relationships that may not be obvious.
For example, your customer Joe Smith can be identified in five different ways—via an email address in a marketing database, a web cookie, a street address, an email address in a support database, and a member ID from a third-party partner program. Through identity resolution, you should be able to track Joe Smith as he interacts across his devices and your platforms, resulting in a single, unified profile that includes all of his attributes (contact info, demographic info, etc.) and his entire transactional and behavioral history.
In this guide, you’ll learn how Treasure Data helps you:
The power of a singular and complete view of every customer no matter the marketing channel is now harnessed in one system—your Customer Data Platform.