Tackling the Challenges of Multi-Touch Attribution
How to get started for immediate business value
With increased scrutiny on marketing budgets, knowing where to place your strategic marketing bets is more important than ever. But do you know which of these leads to more sales or increases in repeat purchases?
Download the guide to learn about:
No single attribution model fits every marketer’s needs. With that in mind, this guide includes:
- The basics of multi-touch attribution, including the four types of multi-touch attribution models
- The benefits of multi-touch attribution and how to get started for immediate value
- How your marketing organization can reap the benefits of advanced, data-driven attribution across channels with a best-in-class CDP solution
- And more!