In this IDC Spotlight paper sponsored by Treasure Data, learn how customer data platforms (CDPs) with predictive and generative AI capabilities can help improve business outcomes for brands, including increased customer revenue and retention, reduced CAC, and improved CX.
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IDC Spotlight Paper, Sponsored by Treasure Data, Winning with CX: CDPs Plus AI Equals Customer Growth and Personalization, Doc. #US51995424, April 2024