The CPG Guide to Accelerating Digital Transformation
Find out how CPGs are finally getting the customer data they need for DTC marketing
How do CPG companies accelerate digital transformation, and what role does customer data play in speeding it up? This guide covers:
- Five factors accelerating the need for digital transformation
- Three ways CPGs can leverage consumer data to innovate and improve customer experience and drive brand loyalty
- Four key components to achieving always accurate single customer views (SCVs)
- How CPG leaders—such as Lion, Anheuser-Busch InBev, and Shiseido—use customer data platforms (CDPs) to turn challenges into opportunity
Get the guide to speed up your digital transformation.