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Harnessing Data to Personalize the Automotive Customer Experience

Harnessing Data to Personalize the Automotive Customer Experience

Automotive companies often find themselves drowning in data, often from multiple data sources, each with different formats. CDPs allow automotive companies to take advantage of their vast sea of data. By connecting disparate information into unified and actional data sets, automotive companies can better understand each and every customer, creating customer-centricity at scale.

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