Are Customer Data Platforms Delivering on Their Big Promises?
Customer Data Platforms (CDPs) promise data integration, customer journey activation, creative personalization, privacy compliance,and mutitouch attribution (MTA) but are they delivering real returns? And where is the potential for even greater impact?
Treasure Data partnered with Advertiser Perceptions to explore the current state of CDPs and the experience of enterprise marketers using them.
This report includes the key findings from a survey of marketers involved in selecting and using marketing technologies, especially customer-data focused solutions such as a CDP.
You’ll learn:
- The top CDP use cases and benefits
- How CDPs support the digital customer journey
- What customer data marketers integrate into CDPs
- Commonly used customer analytics capabilities
- Impact on success metrics including ROI and ROAS
- And more!
Get up to speed on the current state of CDPs. Download your complimentary copy of this report today.
Trusted by Enterprises Around the World
