How IoT Data is Reshaping the Marketing Landscape

A Crash-Course in IoT Data
Get our whitepaper: Internet of Things: How Marketers Can Survive the Next Data Deluge.

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Defining the Internet of Things Landscape for Marketers

IoT Graduates from a Buzzword to Reality

The modern marketing era has been defined by the increasing availability of big data. Every marketer requires it. Every marketer claims to want more of it. And every marketer understands that data is the key to understanding their customers, deepening relationships and creating great experiences.

But just as marketers get their “data bearings”, a new kid shows up: The Internet of Things (IoT). IoT—the constant stream of real-time data from devices—is flipping the script on big data and analytics as we know it, redefining what it truly means to be a data-driven marketer.

And before you chalk IoT up to the latest industry buzzword, consider this: 51% of the world’s top marketers see IoT revolutionizing the industry by 2020. In addition, it’s estimated that 127 new devices are connected to the internet every second, and more than 75 billion devices are expected to be connected by the year 2025—which means the IoT data deluge shows no signs of slowing down.

The bottom line? The future of using IoT big data for marketing is already here. IoT is no longer the “next big thing”—it’s the new norm. So, marketers, there’s no time like the present to explore how you can harness the potential of IoT.


of the world’s top marketers believe IoT will revolutionize the marketing landscape by 2020.

- Marketo


new devices connect to the internet every second.

- McKinsey


devices are expected to be connected by 2025.

- Statista

How can you survive the IoT data deluge? Read our helpful whitepaper.

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Understanding the Marketing Potential of IoT Data

The IoT has transformed our world. And as consumer expectations for better, more personalized experiences continue to rise, marketers need to adapt their strategies to reach consumers where they are—and where they’re going.

One of many burning questions you may have: What’s the real potential that IoT holds for me and my company? Thanks to an elite panel of marketing and IoT thought leaders, we’ve got answers to this question and so many more.

Our IoT and Marketing Panel of Experts

  • Chuck Martin

    Keynote Speaker, Author, and CEO and Founder

    Net Future Institute

  • Peggy Smedley

    President and Editorial Director

    Specialty Publishing Media

  • Ian Gertler

    Founder and CMO

    Symplegades Inc.

  • Ken Herron

    Chief Marketing Officer

    Unified Inbox

  • Evan Kirstel

    Social Media Business Strategist, & Chief Digital Evangelist


  • Dean Johnson

    Design, Technology and Innovation Consultant


  • Johna Burke

    Chief Marketing Officer


  • Daniel Elizalde

    IoT Product Management Coach & Advisor

  • Tamara McCleary


  • Kirk Borne

    Principal Data Scientist and Executive Advisor

    Booz Allen Hamilton

Unlocking the Marketing Opportunities IoT Data Holds

As the age of big data continues to dawn, you’re undoubtedly overwhelmed by the amount of data you have at your disposal—and the intricacies, sensitivity and sheer volume of IoT data adds a new level of complexity and uncertainty. You know the insights and opportunities are there, but how do you unlock them?

You need the right strategy, collaboration, and tools and technology for collection and analysis. Below we offer some sources of inspiration, resources, and examples of IoT use cases.

Pioneer Revolutionizes Cars with the IoT Evolution

Pioneer Corporation wanted to leverage the mobile telematics center to create new business opportunities. We worked with them to develop an engine to fully understand a driver’s tendencies, vehicle condition and driving conditions.

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The Potential of IoT Data in Marketing: Words of Wisdom from 9 Industry Thought Leaders

When used right, IoT data can help you create a customer experience that is welcome and effective. But don't just take our word for it. Get even more insights from industry thought leaders.

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Internet of Things: How Marketers Can Survive the Next Data Deluge

The next data deluge has arrived. But Customer Data Platforms can help you gather, analyze and act on insights. This whitepaper offers a deep dive into what IoT data is and isn’t, IoT data use cases, and more.

Download Now