The State of the Digital Store - Featured Research by Forrester

Technology has transformed how consumers shop. In-store digital experimentation is well underway, and digital business leaders have the technical know-how and an increasingly cross-functional view to lead these initiatives into full-scale rollouts.
In this report, Forrester lays out the current state of digital store initiatives and the promising opportunities a digital store evolution represents for retail, including:

• How to harness digital store tech to help associates be productive and create better in-store customer experience
• Invest in services that connect with and leverage their enterprise systems
• Digital operations Are Critical To Drive The Digital Store Agenda