Automotive Industry: Sharp Turns Ahead

What OEMs and Dealerships Need to Know about Using Customer Data to Compete

Five keys to drive profitable customer experiences and increase loyalty

New disruptors—both inside and outside the automotive industry—are reshaping consumer and mobility behaviors. The result is a threat to automakers and traditional dealerships, with less overall consumer interest in vehicle ownership and more ways to get from Point A to Point B.

In this paper, we’ve outlined five key actions to help OEMs and dealers leverage customer data together to better deliver profitable, loyalty-building customer experiences. You’ll learn how to:

  1. Focus on the customer
  2. Align messaging to consumer channel preferences
  3. Share ownership of the customer relationship
  4. Leverage data from connected cars
  5. Fast track your data’s value with a customer data platform

“To retain what remains of dealer loyalty and brand affinity, dealers and OEMs must holistically know their customers, beyond simple transactional sales and service insights,” says Tim Hayden, president of Brain+Trust Partners.

Fueled with a complete understanding of your current customers, prospects, and consumers, you’ll be able to maneuver the obstacles disrupting the automotive industry.

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