Parmonic

Identity in a Cookieless World: Fireside Chat with Capgemini

By leveraging the right technology partners, companies can now enhance personalization and craft next-gen omni-channel experiences in ways not possible during the third-party cookie era. In this fireside chat featuring Capgemini, we will explore how CDPs are transforming enterprise marketing operations by focusing on some key applications in creating a probabilistic model for marketing attribution, unifying and sharing customer data.


Get your free copy