Bolster Your Retail Strategy for the Digital Native Shoppers

Leading Strategies for Brand Transformation and Brand Loyalty

The digital native shoppers represent the newest challenge for retailers as they have been surrounded with the convenience of online shopping. As a result, the digital natives carry vastly different expectations than former generations.

In this report, Future Stores teamed up with WBR Insights to survey a pool of 100 business professionals across a variety of retailers. Questions circled around their experiences with in-store loyalty programs and involvement with digital native shoppers. Key insights directly from the report include:

  • 55% believe they are successfully adapting their in-store shopping experience
  • 60% have implemented loyalty programs
  • 66% claimed to exceptionally leverage customer data
  • 55% align in-store merchandising based on customer data and predictive modeling

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