Today’s strategic weapon for competitive advantage

Unlock Your Customer Data for Marketing Advantage

Customer data - collected and used responsibly - is today’s strategic weapon for competitive advantage

Almost all businesses understand the importance of customer data, but very few are able to harness its power at scale – and maintain consumer trust.

What’s a Customer Data Platform?

The Data Giants who differentiate themselves through their use of customer data build unified marketing and customer experience stacks used throughout the organization.

Having a Customer Data Platform lets you outsource this process, giving you:

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  • Finer custom audience segmentation. Your existing marketing setup may provide customer segmentation up to a point. But most businesses outgrow canned solutions quickly. Through better segmentation, Treasure Data customers have seen orders of magnitude improvement in customer acquisition metrics.
  • Personalized customer experience. Today’s customers expect online solutions to cater to their every desire and serve every need, preferably delivered straight to their lap. With enriched customer data, Treasure Data customers deliver AI-powered one-to-one customer experience to reduce churn and increase CLTV.
  • Marketing Automation at scale. You no longer need to make a choice between marketing automation that’s practical at enterprise scale, and marketing automation that just works. Treasure Data gives you the best of both worlds.

Centralized customer data is essential for personalized customer service and delivering on customer expectations in a hyperconnected world. Find out how having a Customer Data Platform can help you thrive in the digital economy.

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“Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company. Treasure Data has allowed us to dig deep into our app events data. It has also allowed us to validate or myth bust speculations that were made about our products before having the ability to look under the hood.TD has absolutely moved us into being a more data centric company.”

JOHNNY KAMEL

Digital Analytics Lead, Outcome Health

Vinaybabu Raghunandha Naidu

“Treasure Data solves the most challenging connectivity problems between data acquisition and data formatting to relational databases. It is used all over the organization including developers, analysts and business users.”

VINAYBABU RAGHUNANDHA NAIDU

Software Engineer - Big Data Platform, Wish

“Treasure Data has provided an immediate positive impact on seeing the details of the business, without having to aggregate multiple spreadsheets and use pivot tables.”

MARK CHILES

Chief Digital Officer/SVP, Digital, Hart Energy