Are you a disruptor?

Customer experience, rather than products or service, is the new currency defining the marketplace. Some believe that customer experience will overtake product and price as the key brand differentiator by 2020. Industries are increasingly being disrupted by players who can use all types of customer data and comprehensive analytical skills to deliver groundbreaking customer experiences. Where does your company stand on the spectrum of enterprises poised to be disruptors in this next customer experience revolution? Take our short quiz to find out how you stack up against your peers and get resources to help you take the next steps.

1. Do you have a single view of your customer aggregated from all of your systems and applications data?
2. How long does it take for you to analyze and draw conclusions about the success of a particular marketing campaign or a change to the customer experience?
3. Do you use customer/user data to make your products or services more valuable the more often they are used?
4. Do you prioritize 1-to-1 messaging and real time personalization in your customer experience?
5. What percentage of your organization’s (or team’s) decision-making is customer data-driven, meaning that it has to be supported by substantial data and analysis?
6. Is analytics considered a core competency of your organization / your team?
7. How empowered would you say that employees are to act on opportunities uncovered through customer data analytics?
8. How confident are you that your organization / your team has taken the necessary steps to utilize customer data to harness maximum value from it over the next 1-2 years?
9. Which best describes your organization’s / your team’s use of analytics tools and technology to support customer data-driven decisions and campaigns?