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What Is a Customer Journey?
The customer journey refers to the full lifecycle of a relationship between a business and one of its customers. Rather than focusing on a single transaction or event, the customer journey represents the full duration of a customer-business relationship.
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What Is Customer Experience Management (CEM)?
Customer experience management (CEM) is the practice of creating personalized interactions across physical and digital touchpoints. Customer experience can be broadly defined as how your customers feel about your business and its brand over all of its interactions, digital and offline, during their entire relationship with your company.
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What Is a Customer Data Platform (CDP)?
A CDP, or customer data platform, is software that unites customer data into a single unified profile for each customer. CDPs can either be cloud software or on-premises, but many CDPs today are cloud-enabled.
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CDP 101: What Is a CDP?
As CDPs gain popularity among marketers and business leaders, it’s imperative to find out what they are and why they matter - your competition likely already has. Get started now.
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On Demand Webinar: Personalizing the Retail and EC Experience with CDP
In this webinar we will look at a few real world examples of how data-driven strategies are being implemented by retail leaders.
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Customer Data Platform: CDP Academy
We created this virtual institute of higher learning for any business leader looking to make better use of customer data. Today's businesses face no shortage of customer data, but many still struggle with turning that data into the competitive asset it should be.
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MarTech Advisor—6 Ways CDPs Transform CX Outcomes
In this MarTech Advisor ebook, you’ll learn how a robust customer data platform (CDP) helps marketers overcome the challenges of data collection, data analytics, and data activation and drive outstanding customer experiences.
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Sharp Turns Ahead: How Automakers and Car Dealers Can Compete More Effectively in a Data-Driven World
Find out how customer data can help automakers and car dealers compete more effectively, increase profits, and win lasting customer loyalty in a data-driven world.
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RTP Report: Embracing Intent Data
This new Retail TouchPoints report focuses on how retailers can use behavior-rich intent data to design the most relevant customer experiences and why this is especially important in a world impacted by Covid-19.
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Weekly Demo for EMEA Region
We can show you how our Customer Data Platform (CDP) helps companies like yours transform millions of data points into profitable customer experiences.
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Powering Privacy Compliance with CDPs
David Raab, founder and director of the Customer Data Platform Institute, explains how CDPs can help manage both data privacy and unify customer data across different martech and other data sources.
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eTail 2020 Report: Optimize UX with Customer Data
In this eTail 2020 research report, retailers from a variety of industries discuss the importance of building a seamless customer experience by investing in the right talent and technology.