CDP Powers Global Digital Transformation & Data Privacy Administration at Anheuser-Busch InBev

When beverage giant Anheuser-Busch InBev—the global leader in beer—first started its digital transformation, the company’s goals were threefold:

1. Manage and administer its worldwide data assets securely and in compliance with all applicable laws
2. Break down silos by integrating data from more than 1,000 data sources and platforms
3. Achieve personalization at scale for all of its markets

In this case study, you’ll learn how Treasure Data Customer Data Platform helps AB InBev—the company behind Budweiser, Bud Light, Corona, Stella Artois, and Beck’s—save money, boost marketing KPIs, and yield profitable new insights.

“The ability to manage everything in one single product interface is incredible for us.”
—Luiz Gama, Senior Global Martech Manager, AB InBev

Find out why Treasure Data CDP has been critical to AB InBev’s digital transformation success. Download the story.