Introduction to Customer Data Platform (CDP) and Data-Driven Strategy
Wednesday December 2nd, 14:00 – 15:30 (Western Indonesia Time)
Free Webinar
About this webinar
In the marketing technology space, the adoption of customer data platforms (CDPs) is a trend that is picking up steam, and it’s easy to see why. A CDP serves as a central repository for all of a company’s customer data—enabling teams to capture, process, and unify data and then activate it through various marketing channels, such as email, social and display ads, and sales campaigns. Now it can help companies figure out how to rework and personalize customer journeys, even when customers are avoiding physical stores.
Join us for an introduction to CDP, an exciting new Marketing Technology, and a discussion of data driven tactics that enterprises can use. We will explore how CDP can help you prioritize your customer data to make the most of your marketing investments and future-proof your company. We will also share a number of real world case studies. We look forward to meeting you virtually soon, please join us!
Webinar Details
Date Wednesday, December 2nd, 14:00-15:30(Western Indonesia Time)
PlatformZoom Webinar
Notes
※ Attendance is for pre-registration only . We reserve the right to deny entrance to those who have not received registration confirmation.
Information provided will be strictly managed based on the Treasure Data Privacy Policy
Agenda
14:00Digital & Business Transformation with Data
Speaker:
Rini Haerinnisya and Sean Valencia
14:30Introduction to Customer Data Platform CDP
Speaker:
Sean Valencia – Marketing Strategist, Treasure Data
14:50CDP Case Studies
Speaker:
Sean Valencia – Marketing Strategist, Treasure Data
15:10Q&A
15:30Conclusion
(Western Indonesia Time)
Speakers
Sean Valencia
Marketing Strategist, Treasure Data
Sean leads APAC marketing for Treasure Data and is based in Tokyo, Japan. He holds an MBA from Hitotsubashi University and has previously worked in marketing for an online bank in the United States
Rini Haerinnisya
Digital Project Consultant & Coach
Rini has over than 15 years of experience in Communication, Marketing, & Technology industry as well in People Development. Leading Re-Connect.biz, She synergises People, Business, & Technology through Coaching and Consulting.