Webinar - The Complete Guide to CDP
A complete overview of Customer Data Platform Technology
June 10th, 2022 2:00pm~3:00pm (Singapore Time)
Live Webinar / Entry Free
About this webinar
A constant amount of data sources and new data privacy rules have reversed the dynamics of customer data. However, customer expectations are at an all-time high for having 1-1 personalised experiences in the moment they need it. Brands must earn the trust in order to gain access to customers’ personal data.
Yet these experiences are often out of a marketer’s control. Instead, they are delivered by other departments, including product development, sales, support, and service. Find out how unifying data from across your organisation with CDP can improve your customers’ experiences and your bottom line. In this webinar we will provide a complete overview of CDP, including what a CDP is and real CDP case studies.
Webinar Details
Date: Friday June 10th, 2022 2:00pm-3:00pm (Singapore Time)
Platform: Zoom Webinar
※ Attendance is for pre-registration only . We reserve the right to deny entrance to those who have not received registration confirmation.
※ If the number of registered participants exceeds the capacity, the company reserves the right to select participants by raffle. Registrations can be cancelled at any time.
Information provided will be strictly managed based on the Treasure Data Privacy Policy
Speakers
Sean Valencia
Marketing Manager, APAC
Treasure Data
Program
Program
Key Learnings:1. Current Enterprise Data Challenges 2. CDP vs CRM vs DMP
Key Learnings:1. CDP Features for Marketers and IT Managers 2. Machine Learning with CDP
Key Learnings:1. Marketing Personalization with CDP2. Data Visualizations with CDP