Webinar - The Complete Guide to CDP

A complete overview of Customer Data Platform Technology

June 16th, 2022 2:00pm~3:00pm (Singapore Time)
Live Webinar / Entry Free

About this webinar

A constant amount of data sources and new data privacy rules have reversed the dynamics of customer data. However, customer expectations are at an all-time high for having 1-1 personalised experiences in the moment they need it. Brands must earn the trust in order to gain access to customers’ personal data.

Yet these experiences are often out of a marketer’s control. Instead, they are delivered by other departments, including product development, sales, support, and service. Find out how unifying data from across your organisation with CDP can improve your customers’ experiences and your bottom line. In this webinar we will provide a complete overview of CDP, including what a CDP is and real CDP case studies.


Webinar Details

Date: Friday June 16th, 2022 2:00pm-3:00pm (Singapore Time)

Platform: Zoom Webinar

※ Attendance is for pre-registration only . We reserve the right to deny entrance to those who have not received registration confirmation.
※ If the number of registered participants exceeds the capacity, the company reserves the right to select participants by raffle.  Registrations can be cancelled at any time.
Information provided will be strictly managed based on the  Treasure Data Privacy Policy 


2:00pmOpening: Why is CDP Needed?

Key Learnings:
1. Current Enterprise Data Challenges
2. CDP vs CRM vs DMP

2:10pmCore Features of CDP

Key Learnings:
1. CDP Features for Marketers and IT Managers
2. Machine Learning with CDP

2:20pmExample CDP Use Cases

Key Learnings:
1. Marketing Personalization with CDP
2. Data Visualizations with CDP

2:30pmReal CDP Case Studies
2:45pmQ&A and Ending Talk
(Singapore Time)