Introduction to CDP Webinar
A complete overview of Customer Data Platform Technology
January 26th, 2021 15:00~16:00 (Singapore Time)
Live Webinar / Entry Free
About this webinar
Customer Data Platforms (CDP) are quickly becoming a critical component of the martech stack for data driven marketers. A CDP serves as a central repository for all of a company’s customer data—enabling teams to capture, process, and unify data and then activate it through various marketing channels, such as email, social and display ads, and sales campaigns.
Perhaps you have heard of CDP and are interested in what kinds of functionality to expect, or how it is different than other kinds of marketing tech like CRMs and DMPs. Join us for a complete overview of CDPs from how they help you manage your customer data, to how they’re architected, what use cases they serve, and what to consider when adopting a CDP.
Webinar Details
Date: Wednesday January 26th, 2021 15:00~16:00 (Singapore Time)
Platform: Zoom Webinar
※ Attendance is for pre-registration only . We reserve the right to deny entrance to those who have not received registration confirmation.
※ If the number of registered participants exceeds the capacity, the company reserves the right to select participants by raffle. Registrations can be cancelled at any time.
Information provided will be strictly managed based on the Treasure Data Privacy Policy
Speakers
Sean Valencia
Marketing Strategist
Treasure Data
Program
Program
Key Learnings:1. Current Enterprise Data Challenges 2. CDP vs CRM vs DMP
Key Learnings:1. CDP Features for Marketers and IT Managers 2. Machine Learning with CDP
Key Learnings:1. Marketing Personalization with CDP2. Data Visualizations with CDP