Introduction to CDP Webinar

A complete overview of Customer Data Platform Technology

January 26th, 2021 15:00~16:00 (Singapore Time)
Live Webinar / Entry Free

About this webinar

Customer Data Platforms (CDP) are quickly becoming  a critical component of the martech stack for data driven marketers. A CDP serves as a central repository for all of a company’s customer data—enabling teams to capture, process, and unify data and then activate it through various marketing channels, such as email, social and display ads, and sales campaigns.

Perhaps you have heard of CDP and are interested in what kinds of functionality to expect, or how it is different than other kinds of marketing tech like CRMs and DMPs.  Join us for a complete overview of CDPs from how they help you manage your customer data, to how they’re architected, what use cases they serve, and what to consider when adopting a CDP.


Webinar Details

Date: Wednesday January 26th, 2021 15:00~16:00 (Singapore Time)

Platform: Zoom Webinar

※ Attendance is for pre-registration only . We reserve the right to deny entrance to those who have not received registration confirmation.
※ If the number of registered participants exceeds the capacity, the company reserves the right to select participants by raffle.  Registrations can be cancelled at any time.
Information provided will be strictly managed based on the  Treasure Data Privacy Policy 


Sean Valencia - Marketing Strategist Treasure Data

Sean Valencia
Marketing Strategist
Treasure Data



15:00Opening: Why is CDP Needed?

Key Learnings:
1. Current Enterprise Data Challenges
2. CDP vs CRM vs DMP

15:10Core Features of CDP

Key Learnings:
1. CDP Features for Marketers and IT Managers
2. Machine Learning with CDP

15:20Example CDP Use Cases

Key Learnings:
1. Marketing Personalization with CDP
2. Data Visualizations with CDP

15:30Real CDP Case Studies
15:45Q&A and Ending Talk
(Singapore Time)