Essential Strategies for Personalized Marketing

Learn the latest Customer Data Platform Case Studies

Tuesday, Nov 24th, 2020 14:00~16:00 (Thailand Time)
Webinar / Entry Free

About this webinar

What kind of experiences are you providing the people you want to reach? That’s the question marketers are asking themselves as technology provides an ever-growing variety of ways to interact with customers before and after the first sale. Marketing personalization uses data to deliver this relevant and accessible content to targeted audience members, encouraging a relationship between customer and company by making customers feel like brands are talking directly to them. Leading companies are gaining an advantage by creating personal, meaningful, and memorable experiences for their audiences.

Please join AnyMind and Treasure Data for a digital event that will explore how CDP technology can help achieve personalized communication. We will also hear real world case studies from Rabbit Data and Tri-Petch Isuzu sales. We look forward to seeing you virtually soon!

Register

Webinar Details

Date Tuesday, Nov 24th, 2020 14:00~16:00 (Thailand Time)

PlatformZoom Webinar

Notes

※ Attendance is for pre-registration only . We reserve the right to deny entrance to those who have not received registration confirmation.
※ If the number of registered participants exceeds the capacity, the company reserves the right to select participants by raffle.  Registrations can be cancelled at any time.
Information provided will be strictly managed based on the  Treasure Data Privacy Policy and AnyMind Group Privacy Policy

Speakers

Sean Valencia - Marketing Strategist Treasure Data

Sean Valencia
Marketing Strategist
Treasure Data

Akira Hongo
Senior Strategic Planner
AnyMind Group

Otohiko Kozutsumi
Chief Commercial Officer
AnyMind Group

Hataipat Sukontaborpit
CDP Project Manager
AnyMind Group

Kamlarp Satchavarodom
Data Director
BSS holding

Taketo Yoshida
Senior Software Engineer
Tri Petch Isuzu Sales Co., Ltd.

Kuzuki Shirai - Solution Architect Treasure Data

Kuzuki Shirai
Solution Architect
Treasure Data

Mitsuhiro Okano
Sales rep for APAC
Treasure Data

Program

14:00Opening Talk

Speakers:
Sean Valencia – Marketing Strategist, Treasure Data
Mitsuhiro Okano – Sales rep for APAC, Treasure Data
Akira Hongo – Senior Strategic Planner, AnyMind

Key Learnings:
1. Overview of today’s webinar
2. What value can AnyMind and Treasure Data provide?

14:10CDP Overview + Use Case Demo 

Speakers:
Sean Valencia – Marketing Strategist, Treasure Data
Kazuki Shirai – Solution Architect, Treasure Data

Customer Data Platform unifies all types of online and offline customer data to unlock critical business insights needed to drive business growth. Learn about CDP technology and see a use case demo.

Key Learning:
1. How CDP improve Data Driven Marketing
2. CDP use case Demo

14:40Data-Driven Marketing in Mobility Business of Thailand 

Speakers:
Taketo Yoshida – Senior Software Engineer, Tri Petch Isuzu Sales Co., Ltd

We have been working on Data-Driven marketing since we introduced Treasure Data CDP in 2018. The customer journey of car purchase is becoming digital in recent years. It’s important to utilize not only online data but also offline data under under this environment. In this talk, we are going to explain how to introduce Treasure Data CDP and how we utilize it along with digital services and 3rd party data.

Key Learnings:
1. Differences between the traditional customer journey and the new digital journey
2. Key points of Data-Driven Marketing
3. Use Cases and Results

15:10Break and Q&A
15:20Building the first, truly-unified, omni-channel marketing platform in Thailand and SEA

Speakers:
Kamlarp Satchavarodom – Data Director, BSS holding
Otohiko Kozutsumi – Chief Commercial Officer, AnyMind Group
Hataipat Sukontaborpit – CDP Project Manager, AnyMind Group

Thailand is emerging as one of the fastest-growing digital markets in APAC with consumers seamlessly shifting between mediums to consume digital content as well as conducting retail, travel and other transactions across a whole range of digital touch points. This presents a unique opportunity for savvy marketers to unlock the value from rich consumer behavior insights. Learn how Rabbit Data, in collaboration with AnyMind Group, brings this exciting opportunity for brands in Thailand and is leveraging a cutting-edge CDP by Treasure Data in conjunction with AnyMind Group’s proprietary tools, algorithms and insights.

Key Learnings:
1. Vision to create data-lead digital advertising agency and platform
2. Challenges for utilizing large amounts data
3. How to utilize CDP to monetize data

15:45Q&A and Ending Talk

Speakers:
Sean Valencia – Marketing Strategist, Treasure Data
Mitsuhiro Okano – Sales rep for APAC, Treasure Data
Akira Hongo – Senior Strategic Planner, AnyMind

16:00End

(Indochina Time)

Program

14:00Opening Talk [LIVE]

Key Learnings:
1. Overview of today’s webinar
2. What value can AnyMind and Treasure Data provide?

Sean Valencia - Marketing Strategist Treasure Data

Sean Valencia
Marketing Strategist
Treasure Data

Mitsuhiro Okano -  Treasure Data

Mitsuhiro Okano
Sales rep for APAC
Treasure Data

Akira Hongo – Senior Strategic Planner, AnyMind

Akira Hongo
Senior Strategic Planner
AnyMind

14:10CDP Overview + Use Case Demo

Customer Data Platform unifies all types of online and offline customer data to unlock critical business insights needed to drive business growth. Learn about CDP technology and see a use case demo.

Key Learnings:
1. How CDP improve Data Driven Marketing
2. CDP use case Demo

Sean Valencia - Marketing Strategist Treasure Data

Sean Valencia
Marketing Strategist
Treasure Data

Kazuki Shirai Treasure Data

Kazuki Shirai
Solution Architect
Treasure Data

14:40Data-Driven Marketing in Mobility Business of Thailand

We have been working on Data-Driven marketing since we introduced Treasure Data CDP in 2018. The customer journey of car purchase is becoming digital in recent years. It’s important to utilize not only online data but also offline data under under this environment. In this talk, we are going to explain how to introduce Treasure Data CDP and how we utilize it along with digital services and 3rd party data.

Key Learnings:
1. Differences between the traditional customer journey and the new digital journey
2. Key points of Data-Driven Marketing
3. Use Cases and Results

Taketo Yoshida

Taketo Yoshida
Senior Software Engineer
Tri Petch Isuzu Sales Co., Ltd

15:10Break and Q&A [LIVE]
15:20Building the first, truly-unified, omni-channel marketing platform in Thailand and SEA

Thailand is emerging as one of the fastest-growing digital markets in APAC with consumers seamlessly shifting between mediums to consume digital content as well as conducting retail, travel and other transactions across a whole range of digital touch points. This presents a unique opportunity for savvy marketers to unlock the value from rich consumer behavior insights. Learn how Rabbit Data, in collaboration with AnyMind Group, brings this exciting opportunity for brands in Thailand and is leveraging a cutting-edge CDP by Treasure Data in conjunction with AnyMind Group’s proprietary tools, algorithms and insights.

Key Learnings:
1. Vision to create data-lead digital advertising agency and platform
2. Challenges for utilizing large amounts data
3. How to utilize CDP to monetize data

Kamlarp Satchavarodom – Data Director, BSS holding

Kamlarp Satchavarodom
Data Director
BSS holding

Otohiko Kozutsumi – Chief Commercial Officer, AnyMind Group

Otohiko Kozutsumi
Chief Commercial Officer
AnyMind Group

Hataipat Sukontaborpit – CDP Project Manager, AnyMind Group

Hataipat Sukontaborpit
CDP Project Manager
AnyMind Group

15:45Q&A and Ending Talk [LIVE]
16:00End
(Thailand Time)

Registration Form