Mapping the Customer Journey Toward Acquisition: Improve Your Lead Generation
A CDP helps translate the customer journey into greater acquisition through dynamic personalization and consumer insights activation.
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Coup de projecteur sur notre partenaire : comment Artefact aide ses clients à constuire leurs stratégies CDP.
Les nouvelles technologies permettent des cas d’usages innovants qui s’appuient sur les données clients. Découvrez comment Artefact et Treasure Data s’associent pour aider les clients à créer une stratégie data-driven.
How Millennials and Customer Data Are Changing the Car-Buying Experience
Customer Data and CDPs are uncovering interesting car-buying trends among millennials and other important automotive customer segments. Here’s how these insights are changing the car-buying experience.
5 Types of Ad Tech Marketers Need to Know
Are you trying to figure out ad tech? For marketers who aren’t steeped in the field, it can be a challenging world to enter, as digital advertising has reached new heights of complexity. With the rise of programmatic advertising, AI …
Your VR Game Will Never Scale Without Data
Step-by-Step CDP Readiness
As marketers realize the value of creating more personalized customer experiences without a lot of heavy lifting from IT, enterprise CDPs are enjoying tremendous growth. In our efforts to help leading enterprises realize the benefits of a CDP, Treasure Data has gathered a wealth of best practices that organizations can use to succeed with CDP … Step-by-Step CDP Readiness
Find Trusted Data Through a Valued CDP
Great customer experiences are built on trusted data. Learn how Treasure Data creates personalized, trusted experiences with its Trust for CDP solutions.
The ROI of Customer Experience
Delivering the best customer experience is a must for business success. Learn how global brands are gaining revenue and cutting costs through the ROI of customer experience.
Customer Experience vs. User Experience, and How Customer Data Improves Both
Customer experience (CX) and user experience (UX) are intertwined yet distinct concepts. Understand the subtle differences, how each influences the other, and how customer data and CDPs help improve both.
Four Customer Journey Maps (And Why You Might Need Them All)
The most successful marketers understand how their customers arrive at a decision to buy—as well as how and where to meet a customer and become a trusted guide for the rest of their journey. Getting to know your customer is just the first step. Understanding the journeys customers take to find, engage, and eventually advocate … Four Customer Journey Maps (And Why You Might Need Them All)